Pro Tools Sketch (mobile & desktop)
The Pro Tools Sketch is Avid's first mobile music creation app, as well as a major new feature in the desktop application. As the name suggests, it enables users to quickly sketch music ideas in a way that is optimized for music creators.
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For this project, I was the Co-Product Owner and Designer, responsible for a number of core functionalities from conception to release.
The Problem
Evolving Music Creation Trends
Although Pro Tools was already a very capable music creation tool, it was much better known as a top recording, editing, and mixing application. Its features were primarily geared towards traditional linear recordings of musical performances, and assumed that the user had fairly well-formed ideas of their compositions, possessed reasonable musical knowledge and technical chops, as well as access to quality musicians.
This did not fit the needs of modern individual music writers and producers who now comprised a large part of the music making population, and were the primary user demographic we wanted to pursue. These writers/producers often worked alone, and needed to record various instrument types which they were not proficient in. Pro Tools basically lacked creation oriented features that these modern users needed.
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Pro Tools Sketch was conceived, designed, and developed as a solution for Pro Tools' shortcomings in the area of modern music creation.
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Details coming soon!